In this section of this Insurance Blogging Blog we will talk about “Posts”, which are actually the “guts” of your blog. We will discuss “Blog Titles”, “Blog Content”, “How Often Should We Post?” and other areas of writing posts.
Ten Steps To
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Writing Posts That PleaseLet’s take a look at a couple of sample posts about teen drivers and auto insurance:
These two Posts say the same thing, basically, but to the search engines, they are world’s apart. You will notice that in “Post #1″ the main topic “Auto Insurance” is not included. Also, the keyword “insurance” is only used 1 time. By contrast, “Post #2″ includes the main topic “Auto Insurance” in the Post’s Title. Also, the keyword “insurance” is used 4 times in the article. “Post #2″ will out run “Post #1″ in the search engines for search terms like - “teens auto insurance”, “auto insurance”, “auto insurance teens”, etc. |
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In order for our insurance blogs to be successful, they must have three common characteristics:
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We insure that our blogs have these characteristics by:
- Designing an appropriate Blog Title
- Writing a “keyword rich” Blog Description
- Writing quality Posts with quality Content
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February 7, 2008



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