Insurance Blogging Blog

In other areas of this Insurance Blogging Blog, we have discussed the importance of a good blog title, blog description, blog categories and quality blog content. Now we will focus on actually creating a “Post” to our insurance blog.

Writing A “Post” To Your Insurance Blog

The very first step in this process is to log-in to your “Dashboard” or “Site Admin”, then click on the “Write” tab and the template will automatically default to “Post”.

You should be looking at something like this:

Ten Steps To Insurance Blogging Become a Member Insurance Blog “Title” PM Lakemen Blog “Description” Blog “Categories” WordPress “Admin” Write “Post” Moderate “Comments” Working With AdSense Tell Everyone

“Title” and “Post Slug” We will talk about these two items together because they are related. Let’s just assume that the “Title” of our “Post” is: “Things To Look For When Buying Auto Insurance” If we didn’t do anything, the URL for this particular page of your insurance blog would be so long it wouldn’t fit in your browser’s window. The “Post Slug”allows us to abbreviate this page for the search engines. The “Post Slug” for this article could be shortened to: buying-auto-insurance

• “Categories”

You should have already outlined your insurance blog by listing four or five different categories. You will assign this “Post” to one of those “Categories” by typing in the name of that “Category” and click “Add”.

PLEASE NOTE: If you have added your “Categories” through the “Manage Categories” of your “Admin” section, the “Category” will not show up on your “Home Page” until you have made a “Post” to that particular category.

At this point your “Post” should have a “Title”, a “Category” and a “Post Slug”. The only thing left is to actually enter the text of your “Post” article.

IMPORTANT: I do not use the “Visual Rich Editor”, because I find it more trouble than it’s worth. If you choose to use this editing tool, that’s OK, but I can’t give any instruction in the use of this tool. I like to have total control of the page and prefer to enter the HTML myself. It’s really not that difficult.

Let’s Create A Sample “Post”

Things To Look For When Buying Auto Insurance

Auto insurance can be a complex form of insurance, especially if we don’t understand the insurance “terms” and the “definitions” of the types of insurance coverage offered.

Auto Insurance Program Should Offer

• Collision Coverage
• Comprehensive Coverage
• Liability Coverage
• Uninsured Motorist Protection

Here’s How It Looks:

We have used several text editing tags in this example, but you really don’t have to use any of them. If you want your “Post” in simple paragraph form, just type it in the editing area and hit the “Enter” key between paragraphs.

For your first “Post”, why not just enter in simple paragraph form and then come back later and customize it if you like.

Don’t Forget To Hit the “Publish” Button.

Customizing the text of your “Post”.

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